Subway is one of the largest franchises all over the world for fast food restaurant. It is mainly known for its sandwiches and salads. It is also called as Subway Sandwiches. Two people, Fred De Luca and Peter Buck in the year 1965, founded this restaurant. The corporation Doctor’s Associates Inc. owns the trademark of this restaurant. Its popularity has surpassed by having over 28,274 franchised units in 87 countries.
It is one of the fastest growing franchises in the world and had over 2000 locations added in the year 2005. The subway sandwiches have gained a lot of importance in concern with the health related aspects of the customer. Its growing popularity is adjudged by the health conscious diet prepared and served. The restaurant is thus, marketed as a health-conscious restaurant chain.
The slogan of the subway sandwiches is “Eat Fresh”. This slogan explains the way every sandwich is made from freshly baked breads, using fresh ingredients. The most exciting and unusual thing is that the whole preparation is made in the vigilance of the customer depending upon their requirements. Many restaurants operate in other non-traditional locations like military bases, and inside Wal-Marts etc. Many of them are increasing in college and university campuses too.
The most important thing that makes the Subway Sandwiches so famous is their menu. This is the main reason to hold on the customers for years together. The menu in the restaurant changes depending upon its location, state and country. In the Muslim Countries like Iran, Iraq, Pakistan etc, the menu omits ingredients like ham, and pork cold cuts. Where as the core sandwich items are retained as, it is. The most likable and famous sought after dish is the Submarine Sandwiches. They are sold in six-inch, foot long sizes. They have also introduced its smaller version of four inches especially for children known as Mini Sub.
The ingredients that include in making of the sandwiches are the lettuce, green peppers, tomato, onions, olives, banana peppers and pickles. Like other restaurants, they even offer limited time offers to their customers. Subway sandwiches also offer catering for occasions, which have giant subs minimum 3 feet long along with the sandwich platter. The subway offers rest of the things from Subway sandwiches like breakfast items and other baked goods and bagels. Egg and sausage sandwiches are available with personal pizzas being served in some selected outlets. However, the provision of breakfast and pizzas is not available in all the stores.
The subway sandwich restaurant has the facility to load and reload the subway card to pay for their restaurant purchases. This accompanied with earning points on each item purchased. The points then could be redeemed for the food items such as 10 points = 1 cookie, 15 points = 1 bag of chips, and so forth to 75 points = regular foot-long Sub or Salad. In sports too, it plays an important role, as it is one of the long time sponsors of World Wrestling Entertainment. It is also sponsor of some of the football leagues. There are subway coupons available in the market every month. The customers can avail profit or discounts on their favorite items by submitting the coupons in the restaurant.